All about akbar e Jahan: Urdu Magazine

It is Pakistan’s largest circulated weekly magazine. It is ABC certified and is publishing from the last 50 years. It is a low cost and can be available to everyone easily. It is owned by the Jang Group of Newspapers. Akbar-E-Jahan was established in 1967. The weekly is also distributed in the United Arab Emirates.

A few years back anyone would hardly subscribe to any newspaper without making sure that it would provide Akbar-e-Jahan with it too. It was not gendered specific. It was read and enjoyed by both men and women. It is published in Karachi and is a very low cost. I’ve always heard a lot about this magazine. It was one of the most popular magazines of its time, it still is available and bought but the ratio of buyers has reduced. It is cheap and easily available in different book stores.

The reason that the magazine's charm has faded is not that it could not maintain significance with the rise of new media, but because the content has changed a lot. Numerous articles are inside which are irrelevant. Other than that the buyers have also changed. The upcoming generation has no interest in any magazines. People now prefer watching TV rather than reading magazines.

It is a great source of entertainment. It is well known for its great stories inside. It has several categories. Now it is also available online be read. People are still fond of reading the stories of their favorite publishers in it. They patiently wait to read the stories. Akhbar-e-Jahan is a quite renowned magazine. People wait for Sundays to get the magazine and read it. The publishers never disappoint their readers. They know how to grab the attention of the customer. It is a great hobby. Reading improves one's intelligence. People learn about different new things they were not aware of before.

As everything has pros and cons just like that a few things that are needed to be corrected should be mentioned so from a keen reader, here is a list of editorial decisions Akhbar-e-Jehan needs to address:

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1.Black magic

While the magazine starts with letters from Pakistanis – "Aap ke khat" – that address main problems in a know-how way, an after area, "Aap ke khwaab aur unki taabir" ('Dreams and Interpretations') is the definite inverse.

The dream indicator constantly analyzes the visionary to be under a serious spell of dark enchantment (sifli), never engaging the smallest probability that the fantasy may have mental foundations or other basic clarifications.

Regardless of whether the issue is dominant upon the main of Aunty Shamim's little girl or getting a fast advancement at work, this segment preys on the superstitious. It is commanding to move past this.

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2.Singles ready to mingle

In the segment, called "Jam-e-Jahanuma", a 'specialist' offers answers for day by day life issues just by knowing a person's date of birth. In any case, if you read through the page, all you see is "meri shaadi kab hogi?" [when will I get married?], "meri aulaad kab hogi?" [When will I bear a child?]

 Pakistani residents dwelling in different pieces of the world additionally keep in touch with this segment asking when they will get their hotly anticipated advancement.

 Everything I can say accordingly is... seriously?

 I don't know who is at fault here, the arrangement master or the individuals suggesting such conversation starters. On the off chance that there are real individuals out there who truly accept that the essayist can precisely foresee the occasions in their lives, at that point find happiness in the hereafter reason. This superstition needs to go.

3.Old, not really gold

This used to be the women's preferred segment, loaded down with anecdotal accounts of a lady facing an abhorrent relative, or accounts of two sisters who can't stand one another. While sex jobs and qualities have since moved significantly, these accounts continue as before with titles like "Mamta ne rasta bhulaya", "Apnay shohar ki qaatil" and so forth.

The whole area should be titled "teen aurtain teen ghissi-pitti purani kahaniyan". 

For what reason can't some stories are nearer to the Pakistani lady of today – stories that we can relate to, as opposed to those that don't intrigue our grandmas any longer?

4.Not fair but still lovely

In the area "Mein aap ki specialist", individuals talk about medical problems and look for master medicinal guidance from a certified specialist, however, the majority of the segment is immersed with demands for approaches to get a more attractive appearance.

It is safe to say that we are truly still stuck on that point?

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There is quite a lot more to us Pakistani ladies than reasonable and dull skin. The magazine needs to think about what to distribute here - decent variety, and all the more squeezing medical problems should be given space.

5. Guess the picture

“Bazm-e-Atfaal” is the place youngsters share intriguing stories and jokes, and where individuals energetically check for pictures of their kids, just to discover them misprinted with twofold ink stamps and children looking like four-peered toward zombies rather than adorable and cuddly.

Pakistan is creating ocean-based rockets and extending its enthusiasm for strategic atomic warheads. Can the main Urdu magazine likewise mean to improve its print quality?

6. Sad zodiacs

Zodiac signs are one of those less hurtful, to some degree excusable superstitions that magazine peruses everywhere throughout the world are as yet keen on, for the sake of entertainment, if nothing else. However, while comprehensively horoscopes/zodiac signs offer what the day/week ahead resembles, Akhbar-e-Jehan assumes that Pakistanis are just inspired by 'shaadi' (marriage) and bairoon-e-Mulk Naukri (remote occupations).

What about something different for a change? What about the chances of getting your school subsidizing, or a gathering with old companions or maybe an up and coming experience?

7. Truth shall be told

Female famous people are the victim of jokes for their phony ages practically all over. Be that as it may, depend on it, Akhbar-e-Jehan uncovers the genuine age everything being equal.

8. Tweak the title

There is this one area that conveys significant data that I accept each Pakistani lady should know about. Be that as it may, what about changing the title to something different?

"Yes Behen" seems like the irate aunt from nearby hollering at you from her gallery. Unexpectedly, this area is about female demeanor alterations. Perhaps a gentler title would serve that end better?

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Analysis aside, Akhbar-e-Jehan is as yet cherished, and adored by many. With the scope of points it spreads and its decades-long inheritance, it essentially represents everything Pakistani.

I simply dread it might blur away at this point. A redesign appears to be basic if the magazine needs to come back to its past brilliance. I trust this investigation will be taken usefully by the Akhbar-e-Jehan editors and we will see an improved form soon.

Magazine also publishes a lot of good things. The content quality mostly is great.

The issues addressed above are the ones that the readers would like to be improved or at least addressed. Other than that it still stands out as the best magazine available. Reading is a productive habit. People should get back to it.

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