Lux Soap Overview
Soap has an important role in our daily routine life. Soaps are used for different purposes, whether we talk about dish wash, clothes wash, and body wash. Each kind of soap has its fragrance.
For body wash, we prefer that soap must have a good fragrance. For utensils or dishwashing, we recommended both good fragrance and the power of cut grease. For clothes washing, we recommend both fragrance and cleaning and brightness of clothes.
William Lever and his Sunlight Soap began soap making. In 1925 the first Lux Soap was introduced. It was produced by Lever Brothers, which is known as "Unilever" and started as the brand's bargain toilet soap. Lux is an international brand. Lux is a multinational Unilever –made company.
Its product line includes shower gels, hair shampoos, bath cleaners, beauty soap, and conditioners. Lux launched as the laundry soap in 1899 by the name of "Sunlight Flakes."
In 2009, Lux estimated value was at 1billlion, with market position distributed around the globe to more than 1000 countries. Currently, in countries like Saudi Arabia, Brazil, India, Thailand, and South Africa, LUX is the market leader.
Currently, Lux headquartered in Singapore. In 2018, LUX celebrated its 90th anniversary. Unilever industrializes LUX.
LUX SOAP
Here is a variety of Lux Soap, which comes in a variety of shapes, flakes, bars, and liquids. Laundry Flakes were originally made by Lux. A thin layer of soap film was cut into small flakes. They called the Sunlight Flakes, but in the 1900s, they changed their name to Lux, which means light.
Lux flakes were made for washing clothes, but they soon started to be used by gentlewomen as dish soap, hair soap, and others. They produced a Lux Flakes formed soap bar called "Lux Toilet Style." Due to its gentleness, it became recognized as hand soap uses
It contains
- Animal Fat.
- Coconut Soap (which is made of coconut oil and sea–salt-based lye).
- Water.
- Vegetable glycerin.
- Coconut Oil.
- Natural Fragrance.
Safety Of The Product
Lux Soap products are gentle and do not have usual sensitivity to the eyes and skin, especially for normal skin people. According to Unilever Group, it establishes high standards that are checked by in-house security specialists before placing a product on the market.
Unilever has a health and environmental protection center built to guarantee the safety of the environment, employees, and production. According to Unilever group, designs and formulates of all soaps are tested for people and environmental use.
LUX is manufactured in Pakistan
Unilever Pakistan is successful in continuing to maintain the quality of the product the same throughout the whole world. Lux will come in three sizes, with six separate fragrance. Amazingly the demand for the sector of beauty products reached a fantastic point. , price fluctuations will contribute to a trade war that could ultimately break down the market share of the product. Meanwhile, Unilever cannot deliver a better price than its competition.
Lux price is affordable for the majority of people. Unilever Pakistan has outsourced its distribution systems to third-party distributors enabling them to sell Lux in a massive volume of around 10 million products. It carries out the most comprehensive marketing activities in the beauty soap industry.
Marketing Strategies
Because of its range of brands, Lux Soap became popular. It offers its customers a range of soaps enriched with a variety of nutritious ingredients, such as rose extracts, almond oil, milk cream, fruit extracts, and honey, which helps the customer to have the perfect skin.
Quality Of The Product
As we all know, Lux is popularly known as a very well brand. One of the main reason is that customers believe that and has a perception in their minds that product must be is of good quality.
Packaging Is Important:
Lux Soap has a different package size. It is very necessary to focus on the packaging because the packaging is playing an important role in selling the product .this is the first thing that consumers and third parties see before purchasing the product. All different colors have different variants, such as Lux Soap, which "Wake Me Up" is in blue while Lux Soap "Soft Touch" is in Pink Color.
The range starts at 100gms and 120ms.
Creative Idea
A new idea, "ingredients you can see in soaps," was produced to establish the image of a natural product in Lux Soap. The products were perfectly presented in a fine package and accepted by the community
Labeling Is Important
It is a key element that aims to give information to consumers and third parties. Unit pricing, clear matching, nutrition marking, and more are also included. The trade character or signature of Lux is prominently present in the pack.
Conclusion
Nowadays, Lux is pushing the boundaries in its attempts to create brands of meaning by empowering women to rise above social justice and to express themselves unapologetically. Lux Communications is now focused on highlighting the femininity of women on a different sideLux brings out the beauty in you Lux stands for the promise of elegance The demand for this product is incredibly vulnerable in terms of price. Lux has a different skin type soap even when it comes to selling a range of elegance soaps for males and females under the same brand name, which is "LUX." Lux Know very well that how to attract its consumers and costumers.