Red Bull Overview
Introduction
Red bull is one of the most world’s famous company for the production of energy drink known as Red Bull. It was introduced in 1987, and today it has a net worth of 19.5 billion. It is an Australian company which was set up there, but it has more than billions of its energy drink cans are sold all over the world, including Pakistan.
Use
Unlike most of the warm and hot-weather with humidity in Pakistan, it keeps our energy drained, and we feel physically unable to perform any action throughout the day. To overcome this, Red Bull was launched in Pakistan to provide energy to those people who feel tired and to keep them physically fit throughout their day.
Red Bull are energy drinks that are filled up in cans and are sold in markets and stores of Pakistan. To use Red Bull, all you have to do is, just open the lid of the can and drink it. As it comes with a ready-made drink to keep your day fit and keep you energized.
Market
In Pakistan, the market for Red Bull is highly-competitive and as these cans are imported. They are charged at a higher price than local energy drinks that are available.
Ingredients
- Mixture of sugar
- Caffeine
- Taurine
- B vitamins
- Pyridoxine HCL
- Artificial Colors & Flavors
- Niacin
- Inositol
- D-Pantothenic
Side-Effects
Over a decade, research is going on, which has proved that energy drinks like Red Bull are prone to have side-effects, especially on young children if consumed on a daily/weekly basis.
- It makes a person's mind stay alert due to caffeine levels which are highly concentrated in Red Bull and contain (80mg of caffeine)and due to that it makes a person lose form its sleep and eventually becomes insomniac (unable to sleep).
- Red bull has a high amount of sugar which is (27 grams per can). It means this can be a very high-risk for those consumers who have sugar problems and they should not drink at all.
- Red Bull is found with necrotic acids which damage the brain cells and makes a person unable to focus and to remember.
Consumers
Red Bull is more used by those consumers who are into sports and wants to keep themselves active throughout their day.
Downfall
There came a piece of information that ripped the sales of the Red-Bull energy drink which consisted of the information that they contain “Taurine” which is to be extracted from the testicles of the bull and is considered to be involved I process making of this energy drink.
By hearing this news, millions of people have boycotted the use of Red Bull, but even after the information was passed many other people still choose to drink Red Bull due to its goodwill and endorsement ads.
Pros
- It helps to keep a person active throughout the day.
- Red Bull helps to keep energy levels higher.
- Red Bull has vitamins and nutrients.
Cons
- It has a higher level of caffeine which refrains a person's sleep and can damage their health if staying up for long hours at night.
- It is made with artificial flavours.