Safeguard Overview
Procter & Gamble (P&G) is an American consumer goods corporation with many globally marketed brands and safeguard if one of them. Safeguard is an antibacterial bar soap, introduced in 1965, that kills 99% of the germs while being equally good in nourishing the skin. Safeguard soap is marketed under the brand name Escudo in Mexico.
Later on, Safeguard introduced an awareness campaign named as Commander Safeguard to make kids aware of how a clean person is always safe from unwanted diseases.
ITEMS AVAILABLE IN PAKISTAN
- Two in one Body Wash.
- Active Deodorant Bar Soap.
- Fresh Bar Soap.
- Derma Sense Anti-Acne Face & Body Bar.
- Active Deo Blast Green Body Wash.
- Cherry POW Foaming Hand Soap.
- Cool Menthol Bar Soap.
- Cool Eucalyptus Bar Soap.
HOW IT MAKES YOUR LIFE EASIER?
Safeguard antibacterial body wash is effective at killing germs while cleaning dirt, excess oil, odor, sweat, and makeup from your skin. Safeguard’s body wash is still deemed to save your body for many hours after bathing, helping to fight against illness and infection.
HOW TO USE IT IN PAKISTAN
The usage is very simple. Wash your hands before every meal and before doing anything that requires cleanliness like touching a baby or food. For using the face wash, apply a small amount of face wash on your face and massage it slowly. Use twice a day for better results.
MAIN OBJECTIVE OF SAFEGUARD
Safeguard wishes to provide the best antibacterial soap in Pakistan for a cleaner nation. It wants every kid to be healthy and safe from germs. This whole idea has been stated in their television commercial named “Commander Safeguard” whose main aim is to provide awareness among the individuals to keep themselves and their country clean and green no matter where it is.
VALUE OF SAFEGUARD
Safeguard is priced very low so that it’s easier for everyone to purchase it. It does not dissolve easily in water and thus is value for money as the soap isn’t wasted uselessly.
PROS
- Germ-free Pakistan
- Clean body
- Anti-bacterial
- Cheap
- Easily available
- Daily use
CONS
- No disadvantage
VERDICT
Being a Pakistani kid, I have always loved to see Safeguard commercials and understood the reason why cleanliness is so much important for an individual and a society as a whole. Safeguard, talking about both the commercial and the product, has made quite a mark with their promotions and awareness campaigns in schools and online. Being pocket friendly and easily available, Safeguard indeed becomes one of the products that Pakistanis should use without a doubt.