Naz Pan Masala Overview
Since 1978 Naz Pan Masala has been the trademark of the Ashraf Products (AP). It was the first product introduced in the world of confectioneries and mouth fresheners. From then, the AP brand has been expanding into different kids' snacks too.
Their company has been sustainable because of its strong brand image, ever new developing product, and effective distribution.
Naz Pan masala has their same packaging from ages, which not only gives a nostalgic feeling to the 90's kids but also creates a strong image of the brand like they are considered the same in the eyes of generation X and also the same to the millennials.
Features
Till now one single jingle in mind brings the image of Naz Pan Masala that depicts strong marketing advertisements from that time.
Though from time to time the amount and packet of one Naz Pan Masala have been changed now it is sold in the box of 48 packets; the master carton contains 12 dozen boxes in it which means having 144 boxes in one master carton. Its gross weights up to 160gms.
The most favourite mouth fresher in Pakistan is because of its mixed ingredients in one packet that outburst the flavour of sweetness in the mouth. Ingredients include; sugar-coated fennels, coriander, menthol, beetle nuts, coconut flakes, non-nutritive sweetener, and food colouring.
Advantages
As it is mouth freshener, it gives freshening to mouth with almost all the natural products at once. From very old times they have not changed in taste. It's one packet priced so minimal.
Disadvantage
From ages, their taste has not changed, but the size of the packet does have changed, the quantity of material inside the packet has reduced over time.
Conclusion
It is of no doubt that Naz Pan Masala has created a strong nostalgic feeling of old times not only to the 90's kids but also to millennials.